5 Ways to Leverage and Maximize Media Exposure
Creating content that’s featured in the media can help you build a large email list, get new clients, sell more of your products and services, and increase your brand authority.
Social proof is only effective if the person you’re marketing to gets it. There are a lot of things people might understand but they definitely understand being published in Inc. Magazine, Forbes, Business Insider, Entrepreneur.com, etc.
This strategy is effective because it’s duplicatable. You don’t have to be some super established expert to write an article that gets you accepted as a regular contributor.
Here are five ways you can leverage and maximize media exposure.
1. Build your email list.
To build a successful business, you have to sell some of your knowledge. The people on your email list are the ones most likely to buy what you’re selling.
Your fans or followers on social media belong to those social media platforms. If they decide to change things, you are left picking up the pieces if you have built your following there.
If someone is on your email list, they will see the messages you send out more than they’ll see them on social media. Media exposure gives you access to literally millions of people and some of them will click back and sign up for your email list.
2. Get your message out to a wider audience.
As I mentioned in the previous point, you get exposure to millions on some of these platforms. If the money or opportunities aren’t your primary motivator, then getting exposure for your message is possible in a bigger way.
You can spread of message of hope to people who really need it through media outlets and opportunities.
3. Book paid speaking.
When it comes to paid speaking, the money is not at the events you know and probably attend every year. There is some money in conferences in the ‘online space,’ but that’s probably just for the keynoters.
Most of the money in paid speaking comes from events and industries you have probably never heard of. Those kinds of conferences are looking for speakers with social proof they can leverage.
Saying you are a contributor and featured on the largest websites in the world is a draw for their audience. Leverage any exposure you have to book paid speaking gigs all over the world.
4. Book corporate work.
Corporate consulting works the same way paid speaking does. Companies are looking for experts; you have to have the kind of social proof a company is looking for.
Online social proof doesn’t work. Companies need names and social proof they can take to their boards. Leveraging large publications is a great way to get booked.
5. Get high-end clients.
Getting exposure in the media is a great way to pick up high-end clients for your business. The main problem with opportunities in the online space is the crossover in the audience.
On media outlets, you get fresh exposure each time. When you create content about certain topics, it will attract people who want to know more and one day do business with you.
Add this to your business.
If you want to build a business, get exposure to build a loyal and thriving audience. Don’t let self-limiting beliefs keep you from making a bigger impact this year. Use these 5 ways to leverage and maximize media exposure and email me if you want to learn more about how.
What is one goal you’ve set this year in your business?