When you think about some of the world’s greatest, they have one thing in common — a devoted following.
When Apple releases a new product, there are people lined up for days outside of Apple stores all over the world. When Malcolm Gladwell releases a new book, it’s all but guaranteed to be a New York Times bestseller.
When Warren Buffet invests or buys a company, there’s a large group of investors who follow suit. When Jeff Bezos speaks, all of the business world listens and pays attention.
Today, over four billion people use the Internet every day. We live in a time of unparalleled access to the opportunity to reach your ideal target clients.
There’s never been a better time to build a recession-proof brand that attracts some of the four billion potential consumers.
Successful brands have a loyal following, and it’s not accident how they reached the position they are currently in. There are five strategies they use to build their brand and principles they continue to use despite reaching success.
You can use these strategies to build your brand, and your business.
1. Connect with More Than Offers
You have responsibilities that need to be taken care of while having to maintain your business and its growth. Successful brands are one where the customer feels that brand’s connection.
Despite having grown a highly popular brand, Gray Vaynerchuk continues to connect with his followers on a personal level. That personal connection is what fuels his fans to tell others about Gary.
Word of mouth marketing is still a powerful way to grow a business. You can’t connect with everyone, but you can do your best to stay in touch with your community.
2. Stay Away from Imitation
Modeling is NOT the same as copying. There’s a temptation to look at leaders in your industry and try to copy what they’re doing. Consumers buy from someone they know, like, and trust.
They can never start the buying process in their mind if they never get to know the real you. You’ll never create a million dollar brand if it’s the clone of someone else’s.
3. Give Customers More
Consumers respect a brand that’s real. There’s no shortage of experts that make promises but don’t deliver. Established brands start with an entrepreneur who does what they say, and works hard to deliver.
Don’t make promises just to impress potential clients, make promises that you’ll do everything to fulfill.
4. Create Systems That Lead to Growth
A brand lives and dies by its ability to innovate. In recent years, Apple has been questioned because a perceived lack of innovation. You can innovate and grow when you put the right systems in place. These systems can include:
- Delegating to your employees, a virtual assistant, or consultant who knows what they’re doing.
- Having a plan for promotions.
- Spending time creating your marketing campaigns and making sure everyone involved understands the vision.
- Have regular brainstorming times.
5. Continue to Invest in Growth
Your brand is connected to you. Your personal growth, as a business leader, can happen when you create healthy habits. These choices start with your health.
What you eat and how active you are have an effect on your energy and confidence — two things need in entrepreneurship.
Growth also involved your mind. Reading books, watching videos, and investing in training all help you grow as a person, which leads to growth in your brand.
A successful brand is possible. You can create raving fans who will stick with you. It starts with embracing what makes you unique and owning it.
Don’t try to copy even the most successful businesses, it’s just not going to work… The largest businesses create their own markets but they didn’t start by creating markets, they started by standing out and being unique in their own market.